We鈥檝e stopped posting on X and are exploring alternative channels following a review of our social media strategy.
Social media is an important communications channel that helps us to educate and inform people about counselling and our members鈥� expertise. We also use it to campaign on behalf of our members, share our policy work, and highlight what we鈥檙e doing to support our members and the wider profession.
We directly engage with our members through our social media platforms, celebrating their successes and answering a range of customer service queries.
However, we no longer believe X helps us meet our communications objectives or is the right place for us to be.
We鈥檝e seen a large drop in engagement on X and we鈥檙e concerned about the overall direction of the platform.
It鈥檚 not a channel we want to continue proactively using or engaging on.
We鈥檒l have a pinned post on the site for the coming months so that we can signpost to other ways of reaching us. But we won鈥檛 be posting or responding to any messages from now on.
We鈥檒l remain active on Facebook and LinkedIn.
We鈥檙e also continuing to monitor the growth of other social media channels, including BlueSky.
And we鈥檒l be launching on Instagram in the coming months.
This is a platform that members have regularly asked us about, that we鈥檙e aware a lot of our members use, and where we know there鈥檚 a strong mental health and wellbeing conversation which we want to be a part.
We believe we can grow our reach and have a positive impact on behalf of our members and the profession on Instagram.
Social media is a fast-paced world and we鈥檒l continue to make sure that our channels serve us, our members, the profession, clients and the public in the best possible way.
Thank you to those of you who鈥檝e followed us and engaged with us on X over the years and in doing so helped influence the work of BACP and the wider profession.
Adam Pollard
Head of Marketing and Engagement